International Educational Development and Recruitment

The Sequoia Education Group is an international education development consultancy specialised in international student recruitment and new market development.

Since 2008, we have been working together with a number of higher educational institutions helping to develop and implement growth strategies in the EMEA region as well as in Latin America.

Our specialized team has a combined experience of over 75 years in international education and has a clear understanding of the needs and requirements of universities, agents and students.



Strategic Planning

Specific Country or Regional Entry Strategies

Strategic Planning and Marketing

Positioning and Branding

Development of Study Abroad Programs

Design of Short-Term Study Tours

Course and Program design


Project Management

Institutional Agreements

Marketing Communications

Identifying and Overseeing Institutional Agreements (MOUs, Accreditation, Transfer and Articulation Agreements)

Liaison with Governmental Ministries – Scholarships and Funding


Regional Representation and Development

Agent Training

Educational Fairs & Events

Management of Recruitment and Distribution Channels, such as agents and presentations at universities

Application Workshops

The Team



Brian Davey

Brian is the founder of The Sequoia Education Group with over 25 years of experience in the field of international education. Along with Sue Magan he founded International Education Consultants in 1995, which is considered one of the most highly regarded educational consultancies in Europe.

Currently, his many projects have involved the design, development, marketing and student recruitment strategies for a number of universities in EMEA, Latin American and the USA. He has a Bachelor degree from the College of Environmental Design at the University of California, Berkeley and an MBA from the European University.

Kathleen Kennedy

Kathleen started working for The Sequoia Education Group in 2008. Since then she has been directly involved in establishing agreements with various universities and agents in EMEA, Latin America and the USA with the result of increasing the number of international students for universities, colleges and English language schools. Before, working for Sequoia, she was Director of Studies at International House Barcelona and Director of a study abroad agency in Barcelona. She has the Cambridge English Certificate (Celta) and Diploma (Delta) of Teaching English to Speakers of Other Languages and a Bachelor degree in Psychology from the University of California, Santa Barbara.

David Leonidas

David has worked in international education for over 15 years. He started in an international educational consultancy as a student counselor for a number of years before becoming academic director and finally managing director. He was managing director of a language school and Cambridge Centre Exams Manager for five years before returning to international education joining the Sequoia Education Group in 2015. He holds a bachelor degree in business and a post-graduate certificate in TESOL from the University of New South Wales,  and a Masters in On-line Learning Management from Complutense University.



LSE Custom Programmes at The London School of Economics and Political Science

LSE Custom Programmes at the London School of Economics and Political Science designs and delivers programmes to the public sector, businesses and higher educational institutions around the world.

Sequoia has developed a number of successful university-based programmes for partner universities, such as the University of California – Davis, Universidad Europea de Madrid and the American University in Dubai.

The University of California, Riverside Extension

UC Riverside is one of the ten prestigious University of California campuses, and has one of the largest and most successful international programmes in the US, with over 5,000 international students from over 40 countries.

Sequoia has worked with UCR Extension in Europe, Middle East, and South America to develop recruitment strategies to increase diversity in the UCR Postgraduate Certificates, Diplomas and the visiting student programme. Working in tandem with UCR, Sequoia has established MOU’s with over 40 partner schools and universities in EMEA and South America increasing student enrollments from these regions by 75%.

Diablo Valley College (DVC) and
International Education Centre (IEC)

Diablo Valley College (DVC) is a public two-year community college in the San Francisco Bay Area known for its academic excellence and the impressive number of DVC students who transfer to the Universities of California and the California State University system. DVC is the number one transfer community college to UC Berkeley and UC Davis.

Sequoia has been working with DVC along with their English language school, International Education Center (IEC), to increase diversity in both programmes. Student enrollment from EMEA at DVC has increased to almost 18% of total international students.


LSE´s Custom Programmes division has been working with The Sequoia Education Group under the leadership of Brian Davey for several years.  LSE has designed and delivered a number of innovative and highly successful higher education (HE) programmes with top universities in Europe, the US and The Middle East through Sequoia´s expert management. 

For LSE, Sequoia brings significant experience and a truly global understanding of the HE marketplace. Their practical application and implementation of new and continuing programmes ensure both the student and partner HE institution experiences and expectations are met, and often exceeded. We look forward to many more in the future.

Adam Austerfield, Director of Global Market Development LSE Enterprise at London School of Economics and Political Science

When I began at UC Riverside Extension in 2008, it became evident we needed to diversify our international programs. While we were very strong in Asia, less than 5% of our students in the Postgraduate Diploma Programs came from EMEA. Currently almost 75% are from this region. Without a doubt, Sequoia Education Group has been instrumental in increasing our students from the EMEA region, especially Europe and also Latin America.

On a personal level, I am very grateful to Brian, Kathy and David for their outstanding support and great personal friendships over 8 years. They really know our programs and the kinds of partners we are looking for. They are so much a part of UCR, I often forget that they are not working here.

Bronwyn Jenkins-Deas, Associate Dean – University of California Riverside Extension and Director of International Education Programs

The Diablo Valley College International Students Admissions and Services office turned to The Sequoia Education Group to assist with diversifying our international student body in 2007. Since then, student numbers from Europe, The Middle East and Africa have grown from 22 students to over 300.

Their understanding of our programs and their ability to clearly communicate with students, parents and agents have been a boon to our diversification effort.

I highly recommend The Sequoia Education Group for their professionalism backed by years of experience and the fact that it is an absolute pleasure to work alongside them in every aspect of recruitment.

Gloria Zarabozo, Director of International Student Admissions and Services